Hey folks. I get a number of emails from IncomeStore owners from time-to-time saying "hey, I am not making enough money with my store." I feel for you. And I understand. Internet marketing is difficult. Just pop into any forum on internet marketing or search engine optimization and you will see the same question asked a thousand times. "How can I get more traffic to my web site?"
Well, to me the answer is search engine optimization. Most folks working on a small web site (like Incomestores) are probably not going to spend big bucks on pay per click advertising. Even if they have entered in to that space, they have probably realized quickly that the bid costs for good keywords (i.e,. words that convert) are VERY high. This is because the large businesses are bidding on these keywords too and they push the little guy right out of the market.
So the answer is search engine optimization. And to do good search engine optimization you either need to put in TONS of research yourself and figure out how to make it happen. Or you need to hire some help. Yes, you may have to spend some money to make money. In the end folks, no business can really start itself for free. If you want my recommendation for affordable seo, go to HubShout.com. They work with large Fortune 100 companies, so you know they are trustworthy. And right now, they are giving away some free consulting as a promotion. They can put you on a low-cost SEO plan that will get you the links you need and help you rank. I've seen the results first-hand for some other small business customers and it work... Check it out.